Night & Day

  • Wobbler and aisle end in Target store
  • Man looking at phone with WWE Promotion
  • Mattel WWE Promotion

    Mattel tasked us with creating a consumer promotion to activate in Target, encouraging people to purchase the WWE product line. Using a number of images supplied by WWE, we created a key visual design that simulated the excitement of the WrestleMania event. Once this was approved, we rolled it out to various point of sale elements to let people know when purchasing product, they were eligible to enter for their chance to win. We then designed and built a microsite for the consumer promotion.

    Project Scope: Competition T&Cs, Digital Media, Key Visual Creative, Microsite, Point Of Sale Design, Point Of Sale Production, Prize Fulfillment, Social Media, Website Design.

  • Win a trip to Wrestlemania on Youtube page
  • John Cena featured in WWE Promotion on iPad
  • Hulk Hogan WWE figurine with on-pack sticker