Mattel WWE Promotion
Mattel tasked us with creating a consumer promotion to activate in Target, encouraging people to purchase the WWE product line. Using a number of images supplied by WWE, we created a key visual design that simulated the excitement of the WrestleMania event. Once this was approved, we rolled it out to various point of sale elements to let people know when purchasing product, they were eligible to enter for their chance to win. We then designed and built a microsite for the consumer promotion.
Project Scope: Competition T&Cs, Digital Media, Key Visual Creative, Microsite, Point Of Sale Design, Point Of Sale Production, Prize Fulfillment, Social Media, Website Design.