Thomas Robert Identity Design

Thomas Robert is a range of generic schoolwear accessories created by Australia’s two leading school uniform manufacturers for the common goal of achieving efficiency through purchasing, merchandising and warehousing together.

Night & Day was tasked with creating a brand that possessed and conveyed timeless heritage, style and sophistication. Our process began with the creation of a distinctive brand name that reflected the legacy of the foundation companies. A visual identity was then created that was adaptable to clothing labels, packaging, merchandising and an online store.

Project Scope: Art Direction, Brand Design, Logo Design.