Silvan Bunnings Packaging
We were commissioned to establish a new aesthetic for Silvan through seasonal catalogue advertising showcasing their extensive range of farming and agricultural equipment, coupled with conceptualizing and executing new in store packaging for their sprayer range. The design of the seasonal catalogue advertising involved displaying hundreds of Silvan products with numerous deals and specials, whilst adhering to the branding of several distributors, resulting in multiple individually branded catalogue covers to cater to the respective distributor.
The approach we took with designing the Silvan sprayer packaging began by collaborating with Silvan in order to establish the art direction of the packs, followed by developing concepts to execute. We worked with aspects of the Silvan brand to achieve packaging design that was clearly branded and had strong shelf presence amongst its competitors.
Project Scope: Art Direction, Brand Design, Catalogue Advertising, Image Retouching, Key Visual Creative, Magazine Advertising, Packaging, Print Advertising.