Ultimate Party Pack Competition

To help Pringles execute their 2018 Summer consumer promotion, we were briefed to create the key visual design for a social media driven competition.

Based around our client’s idea of the ‘Authentic Aussie’ backyard, the creative depicts the classic atmosphere of a Summer barbie, whilst supporting the Pringles brand and showcasing the prizes. In addition to key visual design, we were tasked with prize fulfilment which included sourcing and production, all the way down to packing and sending for all prize packs across the whole of Australia.

Project Scope: Art Direction, Competition T&Cs, Digital Media, Image Retouching, Key Visual Creative, Prize Fulfillment, Production Management, Social Media.