Pringles approached us with an exciting brief for a consumer promotion to run over the summer period. The project saw us develop original creative for use as the campaign’s key visual which would then be rolled out to point of sale and digital advertising. Our key visual design needed to target a youth audience as well as portray a fun, summer vibe in line with Pringles brand guidelines. We answered this by including the Pringles red in the tagline to allow for easy brand recognition, which was a welcomed pop of colour for use in-store. The prizes included Spotify vouchers and Bose Speakers which saw the promotion excel!
Project Scope: Art Direction, Competition T&Cs, Digital Media, Key Visual Creative, Microsite, Point Of Sale Design, Prize Fulfillment, Website Design.