Mondelez Back To School
The annual Summer Back to School consumer promotion saw Mondelez partner with Jeep to give away a 2017 Renegade Sport. Night & Day was responsible for conceptualising the campaign, key visual design, point of sale design, microsite build, promotion management and prize fulfillment. The consumer promotion involved a simple mechanic of purchasing any three Kraft, Vegemite, Dairy Lea or Snackabout products in one transaction from participating retailers, and an appealing prize pool that saw the promotion excel.
Project Scope: Catalogue Advertising, Competition T&Cs, Key Visual Creative, Microsite, Point Of Sale Design, Prize Fulfillment, Website Design.