Mondelez Back To School
The annual summer back to school promotion saw Mondolez partner with Jeep to give away a 2017 Renegade Sport. Night & Day designed the campaign as well as developed the microsite and managed the promotion and fulfilment. The activation involved a simple mechanic of purchasing any three Kraft, Vegemite, Dairy Lea or Snackabout products in one transaction from participating retailers. Considering the timing of the promotion was peak school-lunch shopping combined with in-store communication saw the promotion excel!
Project Scope: Catalogue Advertising, Competition T&Cs, Key Visual Creative, Microsite, Point Of Sale Design, Prize Fulfillment.