Night & Day

  • Monarch

    To coincide with the launch of a new brushware range, Night & Day developed a new Digital Strategy with Monarch that aimed to raise awareness of their quality brush and roller selection. The \”Renew in 2\” campaign was carefully created to drive traffic through the new Monarch website. Offering DIYers everything from shopping lists, How-To videos, providing technique tips and best practices, Renew in 2 provides a platform for Monarch to engage consumers and educate them about why investing in quality painting products is so important. Through integrating Social and Digital channels, the campaign is gaining traction as we hit peak DIY season.