Medela Adwords Strategy

World-renowned brand Medela approached Night & Day in preparation for launching one of their premium products – the Freestyle Flex Breast Pump. To complement the in-store launches, we developed a comprehensive digital strategy to maximise visibility within their audience.

This largely involved formulating an Adwords strategy, including a series of animated and static display ads, complemented by an array of text ads using targeted messaging to ensure they engage the consumer.