James Hardie - Hit The Road

James Hardie briefed Night & Day to prepare key visual and assets to support their national activation. The visual needed to evoke the raw beauty of the Australian outback, with the prize including an outback experience in the Northern Territory.

To generate excitement and awareness for this promotion, we created a key visual that directed the style for print and digital collateral and dynamic video hype reel that showed off experiences that would come with winning the big prize. Night & Day also produced and published monthly eDMs that promoted the competition to hundreds of registered builders.

Project Scope: Art Direction, Competition T&Cs, Digital Media, Image Retouching, Key Visual Creative, Logo Design, Video Production.