James Hardie Builder Communications Campaign

James Hardie approached Night & Day to create a new impactful campaign for Hardie Fine Texture Cladding which was struggling to cut through the small to medium builder segment.

A solution was created that directly communicated to builders with a strong, punchy visual and headline that immediately addressed the negatives of blueboard and conveyed the benefits of Hardie Fine Texture Cladding.

The campaign featured within in-store touch-points, via social media and was distributed to appear in various hardware channels.

Project Scope: Art Direction, Brand Design, Digital Media, Exhibition Design, Key Visual Creative, Media Launch, Point Of Sale Design, Social Media.