Hot Wheels partnered with Formula 1 to create 1:64 versions of team cars, celebrating their combined love of vehicles and racing.
Night & Day was tasked with creating a tram wrap and rock poster billboard to advertise the product launch that built upon the clean and concise style of the campaign imagery.
Both the tram and poster were spotted around Melbourne once production was complete.
Project Scope: Exterior Signage, Image Retouching, Key Visual Adaption, Outdoor Campaign, Print Advertising.
