Hisense launched a new range of appliances under the EcoVision name — products that embody efficiency, sustainability, and durability. Designed with low environmental impact, top-tier energy ratings, and lasting performance in mind, the range represents Hisense’s commitment to innovation with purpose.

Night and Day was tasked with developing the EcoVision identity and bringing it to life through a campaign that Australians could truly relate to. In collaboration with Shotcut, we created a campaign that shifted Hisense’s traditional focus on product features toward something more meaningful — the moments of connection made possible by EcoVision technology.

Set in the context of everyday Australian family life, the campaign highlighted how EcoVision appliances quietly support togetherness, comfort, and care. The work marked a step change in Hisense’s communication, positioning it as a premium brand dedicated to quality, efficiency, and long-lasting value.

The campaign ran across broadcast TV, out-of-home, and digital channels, delivering strong engagement and helping redefine the way Brand connects with its audience.

Project Scope: Animation, Art Direction, Brand Design, Digital Media, Key Visual Creative, Magazine Advertising, Media Launch, Microsite, Photography, Social Media, Video Production.