Offering some of the best golf experiences in the world, the landscape for golf tour companies in Australia is a highly competitive market. Having worked with Golf Tourism Australia for many years, Night & Day were approached to refresh their brand against new competitors in the marketplace.
To reflect their unique experiences, it was important that the new brand did not appear cliché and appeared professional to suit the exceptional offering of Golf Tourism Australia. A simplified icon was created to resemble a golfers swing within the letter G while the colours were made more vibrant and bolder.
The new Golf Tourism Australia brand has been highly received and now appears on their refreshed website, merchandise, collateral and has been developed into animation for social media and email signatures.
Project Scope: Brand Design, Digital Media, Logo Design, Website Design.