Duracell Star Wars Promotion

The Duracell team briefed us to bring to life their partnership with Star Wars for the instore and OOH campaigns. They wanted to leverage the high visibility of Episode VII – The Force Awakens movie, that launched in December ’15 to support Christmas sales. We developed two key visual designs following strict guidelines from Disney and integrated the Star Wars visuals with Duracell equity to deliver artwork with strong impact.

Project Scope: Animated Billboards, Catalogue Advertising, Key Visual Creative, Outdoor Campaign, Point Of Sale Production, Production Management.