Dorf Bunnings Packaging
We were asked to develop a look and feel for the packaging that highlighted the product hierarchy as well as innovation across the full bathroom range of products; sink mixers, basin mixers, bath and shower mixers, toilets, showers and accessories. We conducted both consumer and market research to create a fresh new look for the range of products that stand out on shelf and brand block categories in a cluttered retail environment. The packs were segmented into two sub-brands ‘Dorf Black’ and ‘Dorf White’ to assist consumers in product selection.
Project Scope: Icon Creation, Image Retouching, Packaging.