Night & Day worked in conjunction with Camberwell Grammar School to evaluate and modernise their brand. The school needed its brand updated ensuring it could be displayed consistently across all external and internal staff touchpoints whilst balancing the schools heritage and future aspirations.

In the discovery phase, Night & Day identified the unique and symbolic icon laurel leaf in the schools crest. The laurel leaf graphic was developed to act as both an image holding device and visual link back to Camberwell Grammar Schools promise and purpose.

For the school’s marketing team, Night & Day created a variety of templates that guarantee Camberwell Grammar School will continue to strengthen its brand for years to come. 

Project Scope: Art Direction, Brand Design, Key Visual Creative, Video Production.