BROWNIE POINTS BONANZA

Night and Day were asked to develop a campaign to be activated in store and social media for the Easter period. Easter is a family orientated time with many people opting to take a local family holiday. Our goal was to encourage people to come in store and purchase the essentials for the Easter Holidays.

We came up with the idea of “Brownie Points” targeting both Mum and Dad to come in and purchase for the whole family to win some Brownie Points. Two visuals were created to be used in conjunction with each other, one targeting a family the other targeting a young couple.

Project Scope: Key Visual Creative, Point Of Sale Production, Social Media.