Night & Day undertook an exciting display refresh for Mattel at Big W, highlighting some of the latest Barbie and Hot Wheels products in 16 double-sided panels that comprise a large display unit.

Coodination between briefing and mockups was paramount to a smooth execution, and working closely with Mattel produced an impressive result that was deployed across Big W stores.

Project Scope: Image Retouching, Key Visual Adaption, Print Advertising.