Night & Day was approached by Badminton Australia to develop a brand for their Shuttle Smash program. Shuttle Smash is a sport participation programme for 5-12 year-old children that develops their physical literacy using badminton.

We created an attractive, distinctive brand that reflected the inclusivity and accessibility of the program with the option to be displayed with major partner logos.

The new Shuttle Smash brand was incorporated into a microsite landing page, social media templates and templates for individual clubs.

Project Scope: Art Direction, Brand Design, Key Visual Creative, Logo Design, Media Launch, Microsite, Social Media, Website Design.