Night & Day

  • Australian Taekwondo National Title Brand

    Following our creation of the Australian Taekwondo National and State identity, Night & Day were approached to develop the brand for their annual National Title competition.

    The logo features a stylised dynamic human form that derives from the points of the Australian Federation Star. Night & Day also created a series of digital templates to ensure the new Australian Taekwondo National Title brand was featured cohesively across all digital media.

    A flexible system has also been introduced which ensures the new identity translates to individual State and Territory titles in their respective brand colours.

    Project Scope: Brand Design, Digital Media, Logo Design, Social Media.