Britax commissioned Night & Day to produce a 00:30 second digital TV spot to support the launch of the new Britax B-Pod baby capsule. Working with experienced producers, we developed a narrative which showcased the unique features and quality of the product, incorporating a relatable narrative for the audience. The spot was produced to a high level with a tight budget and timeline.

View the TVC here

Project Scope: Art Direction, Digital Media, Video Production.