Night & Day were excited to develop a campaign for James Hardie that enabled builders to showcase their most popular Hardie™ design facades within their new home displays.

In conjunction with Visual Masters we created a customised product sample display design that allowed for varied showroom spaces and took into consideration freight costs and ease of installation onsite. The flat lay experience of these modular displays brings a homeowner’s cladding selections to life, building confidence in their new home facade choice.

Night & Day also developed a co-branded fence mesh banner design that builders could feature onsite and educational flyers that showcased new builder home facades and educated homeowners on the key benefits of the Hardie™ difference.

Project Scope: Art Direction, Exhibition Design, Point Of Sale Design.