Hot Wheels - Legends Promo

The team at Hot Wheels approached Night & Day to help with executing a largescale, multichannel, international promotion to ‘Find the next Hot Wheels!’.

Both Hot Wheels and Night & Day worked closely together to deliver a large suite of both print and digital advertising to maximise awareness in both Australia and New Zealand before, during and after the promotion period. This suite included magazine ads, website banners as well as boosted static and animated social media content.