Mattel WWE Promotion
Mattel asked us to put together a consumer promotion to activate in Target to encourage people to purchase the WWE product line. Using a number of images supplied by WWE, we created a visual that simulated the excitement of the WrestleMania event. Once this was approved we rolled it out into a wobbler and sticker to let people know when purchasing product they were eligible to enter for their chance to win. We then designed and built a microsite for the competition. This included an instant win mechanic for the 200 minor prize T-shirts that were given away.
Project Scope: Competition T&Cs, Key Visual Creative, Microsite, Point Of Sale Production, Prize Fulfillment, Social Media.