Hot Wheels AFL / NRL Promotion
We were asked to put together a campaign that highlighted Hot Wheels key sporting ambassadors (Luke Hodge & Billy Slater). The campaign needed to be a consumer promo that targeted young Hot Wheels fans and run alongside the 2016 Hot Wheels collector poster. We created two kinds posters, one with Luke Hodge, the other with Billy Slater. The Key visual used both ambassadors and was a mixture of both posters. The promotion was rolled out across print ads, wobblers, stickers and social media tiles. We looked after all elements of the promotion from T&Cs to prize fulfillment. The campaign was a success it was replicated in New Zealand using a NZ Sporting figure.
Project Scope: Competition T&Cs, Key Visual Creative, Magazine Insert Posters, Point Of Sale Production, Print Advertising, Prize Fulfillment, Social Media.