Hot Wheels AFL / NRL Promotion

We were asked to put together a campaign that highlighted Hot Wheels key sporting ambassadors (Luke Hodge & Billy Slater). The campaign was to be a consumer promotion that targeted young Hot Wheels fans and run alongside the 2016 Hot Wheels collector poster. We created two poster designs, one with Luke Hodge, the other with Billy Slater. The key visual used both ambassadors and promotion was rolled out across print advertising, wobblers, stickers and social media tiles. We looked after all elements of the promotion from creating terms and conditions to prize fulfillment. The campaign was a success and was replicated in New Zealand using a NZ Sporting figure.

Project Scope: Competition T&Cs, Digital Media, Key Visual Creative, Magazine Insert Posters, Point Of Sale Production, Print Advertising, Prize Fulfillment, Social Media.