Dorf Bunnings Packaging

We were asked to design a look and feel for packaging that highlighted the product hierarchy and innovation across Dorf’s full bathroom range of products; sink mixers, basin mixers, bath and shower mixers, toilets, showers and accessories. We conducted both consumer research and market research to create a fresh new look for the range of products that stand out on shelf and brand block categories in a cluttered retail environment. The packaging was segmented into two sub-brands ‘Dorf Black’ and ‘Dorf White’ to assist consumers in product selection.

Project Scope: Icon Creation, Image Retouching, Packaging.