The Gillette team wanted to leverage their AFL sponsorship in-store to generate customer support during this period.
We organised the ‘Get on the Ground with Gillette’ promo, in which a consumer could win the chance to go to the AFL Grand Final and step on the playing field at half time.
Eukanuba wanted to get maximum exposure and support for their Olympics campaign across different channels.
To get national support, we developed a consumer promotion to win a trip to the 2012 Olympic Games. We also created exclusive promotions for different accounts, run at different times in the lead up to the Olympics. Customer engagement was exceptional, with the promotions showcased on their websites and Facebook fan pages.
The Duracell Woolworths team wanted to create some account exclusive promotions to unlock off-location displays and customer engagement.
We partnered up with DreamWorks and Royal Caribbean to create some family oriented promotions for the launch of Kung Fu Panda II. The promotion was so successful, we executed a second promotion in for the movie release of Puss in Boots.